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📘 Show Notes/Episode Webpage: https://travisking.com/podcastshownotesepisode-11

Summary:

In this episode, Travis King chats with Joe Roberts, a former Marine turned land investor and founder of LandCaller—a done-for-you cold calling service for land investors. Joe shares his journey into real estate and breaks down how cold calling became his go-to lead generation strategy. They cover key metrics, cost-efficiency compared to direct mail, and how cold calling fits into a broader marketing mix. Joe also highlights the challenges around compliance and why staying active in the industry gives his team an edge. A must-listen for investors looking to sharpen their lead gen game.

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Chapters

00:00 Introduction to Land Investing and Lead Generation

03:04 Transitioning from Military to Real Estate

06:00 The Evolution of Land Flipping

09:00 Challenges in Direct Mail and Market Saturation

11:47 The Birth of Landcaller

15:05 Innovations in Cold Calling for Land Investors

17:49 Client Onboarding and Services Overview

20:51 Understanding Lead Generation Metrics

28:13 Understanding Lead Generation Dynamics

31:52 The Importance of KPIs in Cold Calling

35:40 Dialing Strategies and Their Impact

39:39 Cost Efficiency: Cold Calling vs. Direct Mail

41:47 Agility in Marketing Strategies

45:38 Navigating Compliance in Marketing

50:15 The Evolving Landscape of Texting and RVMs

Keywords

land investing, lead generation, real estate, cold calling, market selection, pricing strategies, military to entrepreneur, land flipping, direct mail, business innovation, cold calling, lead generation, marketing strategies, KPIs, compliance, direct mail, cost efficiency, speed to lead, performance metrics, travis king, travis king land, land flipping